Solid strategy, real results, maximum ROI.
We are leaders in creating innovative marketing solutions that lay the groundwork for explosive growth. HIT Brands combines technical skills with real-world experience to help you reach more customers and win more business. Because we focus on real results and maximum return on investment (ROI), you can expect more than a marketing plan. You can expect a roadmap to success.
Branding and positioning
A strong brand is more than a name or image, it’s an asset. The most successful brands clearly define a simple and differentiated truth and are closely aligned with business strategy. Using a tested and proven four-step brand evolution process, HIT Brands can help you create a brand that seizes the high ground, positioning your organization as the clear choice among all your competitors.
Market leadership roadmap
Product launch failure rates can be as high as 85%, and while not every product can be a winner, our market-proven brand and product transformation services provide a roadmap that can dramatically improve your odds. We work with you to solve complex marketing and product management problems that weaken your marketing efforts, lengthen your sales cycle, erode stakeholder value, and allow your competitors to grab market share.
Integrated marketing plans
HIT Brands uses two planning methodologies to create an integrated marketing plan. We utilize a proven nine-step marketing plan methodology whenever possible to maximize our knowledge of the client’s business, objectives, product/services and market. We also use a highly flexible Discovery-Driven Marketing Plan (DDMP) methodology when resources cannot focus on planning, there is a need to accelerate the process, or when simultaneous planning and execution is required.
Based on your sales and distribution model, HIT Brands will create a highly effective B2B or B2C demand creation program designed to target specific markets and demographics with a compelling message and optimal media mix. We evaluate several marketing tools — which may include direct marketing, online messaging, email/mail campaigns, print/online advertising, or social media activation — and work with you to formulate a plan that’s right for your business. Services can be delivered in the context of developing an integrated marketing plan or as a standalone project.
Product marketing plans
Regardless of where you are in your product management lifecycle, HIT Brands can help you develop a plan that will increase your chances for success. We can help focus your efforts on the product marketing components that will help you succeed. HIT Brands will work with you to design and implement a product management and marketing process to improve your success rates and reduce new product time-to-market.
The purpose of the marketing audit is to identify areas of success and effectiveness and the inevitable challenges and opportunities that exist within organizations that negatively affect marketing ROI. HIT Brands performs two types of audits: marketing/communications audit and product marketing audit. Based on the findings, we work with you to create a roadmap to better communications, a shorter sales cycle, and greater market share.